CAKE & CONFETTI — Custom Bakery
A local custom cake business known for fun, colorful designs — but behind the scenes, the owner felt overwhelmed and unsure how to turn her behind-the-scenes magic into scroll-stopping content.
What we did:
• Set up a monthly content batching system
• Curated a B-Roll checklist tailored to her workflow
• Refreshed bio, pinned posts, and IG Highlights
Result:
🎉 Booked out 6 weeks in advance via Instagram
🎉 Doubled Reel reach and post saves
🎉 Built a consistent feed she actually loves
