Your Headshot Is Costing You Clients

That Old LinkedIn Photo Is Costing You Clients

You know that photo on your LinkedIn profile?

The one from three years ago that makes you cringe every time someone views your page?

It's costing you money.

Here's what's happening:

A potential client searches for real estate agents in Hutchinson.

They click on your profile.

They see that outdated, stiff headshot, the one where you're wearing clothes you don't even own anymore, and they think, "Is this person even still in business?"

Then they click on your competitor's profile.

Fresh photos.
Confident smile.
Professional but approachable.

They call your competitor.

The truth is, your brand photos aren't just pictures. They're the first impression most clients will ever have of you.

And if that first impression is outdated, awkward, or inauthentic, you're losing business before the conversation even starts.

Here's What's at Stake

Without professional brand photos, clients assume you're inexperienced or outdated. You blend in.

Your website feels generic.
Trust is harder to build.

With the right brand photos, you look established and trustworthy.

Clients feel like they already know you.

Your marketing reflects who you are.
You attract the clients you actually want.

The good news?

You don't need to be "photogenic."

You just need a plan.

What Happens When You Get This Right

One of my clients was losing listings to newer agents.

Her headshot was five years old. Stiff. Formal.

Nothing like the warm, fun person she actually was.

After her brand session, everything changed.

Her new photos showed up everywhere: website, Google profile, Instagram, email signature.

Within a month, she started hearing: "I loved your photos. You seem so approachable. That's why I called you."

She didn't just get new photos. She got new clients.

The Plan

Here's how to make your brand session work:

1. Know what you want clients to feel.
   Write down three words: These guide everything.

2. Plan how you'll use the photos.
   Website?
   LinkedIn?
   Marketing?
   Share a shot list so you leave with exactly what you need.

3. Show up confident.
   You're not supposed to know how to pose. That's my job.
   Your job is to be yourself.

Here's What You Need to Do Next

Professional brand photos aren't just headshots. They're your visual handshake with the world.

Done right, they attract high-quality clients, build instant trust, and show off your expertise.

Done wrong, or not done at all, they cost you business every single day.

So here's my question: How much longer are you going to let that outdated photo represent you?

At Sara McMillan Photography, I walk Hutchinson professionals through every step, from strategy call to final delivery, so you feel prepared, confident, and supported.

Ready to stop losing clients to that old headshot?

Serving real estate agents, business owners, and professionals in Hutchinson, Wichita, Newton, and Central Kansas.